World Travel Awards Names Kenya has Best Safaris in Africa.

Best Safaris In Africa
Written by See Africa Today

Does Kenya have the Best Safaris In Africa?

Here is something in Kenya that makes Kenyan Safari Best Safaris In Africa. That Really Attracting humongous of people from around the world to explore Kenyan Safaris.

Kenya remains the greatest country for safaris for the eighth time in a row. Jurists from the World Travel Awards named Kenya safaris the king in Africa edging out bigwigs like Botswana, Tanzania, and South Africa.

Also, the new rankings elevated Kenya’s safari destination status over Namibia, Zambia, and Zimbabwe. The results came from over 4,000 reviews of safaris across Africa.

Guests who have visited the nominated destinations, as well as travel journalists, contributed to the reviews.

Among the key factors that earned Kenya, this status quo is its diverse scenery, magnificent animals, and beautiful beaches.

What the Kenya Safaris King Status Mean

The win, according to Kenya Tourism Board (KTB) CEO Betty Radier, is a testimonial to the country’s better safari product and experience. Kenya safaris packaging makes all the difference.

“This recognition is an endorsement of Magical Kenya, known as the home of authentic African Safari. Without a doubt, this is well-deserved, and I believe that we shall get even better.

“We shall continue with our commitment towards preserving and showcasing to the world the unique wildlife heritage bestowed to our country for the sake of generations to come,” she said.

Dr. Radier says that the country would continue to focus on its potential growth sectors. They include Magical Kenya Signature Experiences where visitors can go on a foot safari or even follow wildlife. These are the hallmarks of Kenya safaris and all the magical adventure it brings with it.

How Does Kenya Safaris Promote its Destinations?

Kenya teamed up with video sharing platform TikTok in August to highlight the Maasai Mara wildlife reserve’s huge wildebeest migration.

An estimated 2 million wildebeests cross over to the Serengeti in Tanzania from Kenya between July and early October. During this period, the reserve plays host to thousands of tourists.

The KTB CEO says the board is bent on safeguarding the rich diversity and wildlife adventure that Kenya prides in. Kenya Tourism Board is keen on ensuring Magical Kenya remains a big name among consumers.

Radier and team roped in Kenya’s national carrier, Kenya Airways (KQ) in promoting Kenya Safaris. KQ’s planes have beautiful images of elephants embossed on them as a marketing strategy.

The airline was recently named Africa’s best airline, with its business class ranked first on the continent. In 2021, Ethiopia Airlines won both the best brand and best economy class honours in Africa.

Kenya Got 40% More Tourist Arrivals in 2021

According to KTB, international tourist arrivals in Kenya rose by 40.8 per cent to 663,036 in the first 10 months of 2021 compared to 470,971 in the same time in 2020.

KTB said that the United States market had the most tourists with 108,072 visitors accounting for 16.3 per cent of total arrivals. Uganda was second with 59,979 (9.0 per cent), and Tanzania was third with 58,946 visitors (8.9 per cent).

The UK market ranked fourth, followed by India and China, according to KTB’s report. The Radier led board said the tourism industry is also working on ensuring that employees are fully vaccinated against COVID-19.

Moreover, KTB projects that increased domestic travel. In turn, this will outperform global tourist growth and will grow tremendously in 2022.

The sharp rise of tourist arrivals is partly attributed to eased COVID-19 restrictions besides the amazing Kenya safaris destination. Affordable Kenya safari packages, on the other hand, encourage more tourists to visit Kenya.

Twende Nyumbani Campaign

In an effort to encourage intra-regional travel, the East African Community (EAC) launched the EAC Regional and Domestic Tourist Media Campaign. This is in a bid to promote East Africa travel and Kenya safaris by extension.

The pandemic-related marketing campaign dubbed “Tembea Nyumbani,” is aimed at encouraging East Africans to visit their own countries and other countries in the region.

The campaign ran from December 1, 2021, to December 15, 2021. The EAC Tourism Marketing Strategy and the EAC Recovery Plan are being implemented with the help of the German Development Agency, GIZ.

The campaign intends to promote partner states’ tourism in the next three months. It is a part of a larger effort to promote regional and domestic tourism in the region.

Tourism arrivals in East Africa dropped by roughly 67%, from 6.98 million in 2019 to an expected 2.25 million in 2020, because of the COVID-19 epidemic, which hit the economy badly. Prior to the COVID-19 pandemic, tourism provided 10% of GDP, 17% of export revenues, and 7% of new jobs to the economies of EAC partner countries.

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About the author

See Africa Today

Pharis Kinyua is the editor of See Africa Today. With over seven years of experience in digital media, he has a soft spot for African tours and travel. His drive is to tell the rest of the world what Africa offers, the best accommodation facilities, national parks, culture, shopping malls and best airline deals to travel to Africa

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