Shopping Travel Guides

The Ultimate Guide to Luxury Shopping in Africa

Sandton City
Avatar of Abraham Odhiambo
Written by Abraham Odhiambo

If you’re a shopaholic from another continent, then you must be wondering how luxury shopping in Africa feels like. To be honest, Africa isn’t developed as most parts of Europe and North America, however the continent has made huge strides when it comes to retail therapy.

From the popular fashions hubs of Lagos and Johannesburg to the vibrant markets of Marrakech and the hidden gems in Kenya’s capital Nairobi, Africa has several destinations where shoppers can enjoy world-class shopping. In this article, See Africa Today brings you five famous places boasting an endless line of exclusive designer boutiques and handicraft centres to make splurge-worthy purchases.

1. M Avenue – Morocco 

One of the leading destinations for luxury shopping in Africa is Morocco’s M Avenue. Located in the modern Gueliz district, M Avenue is a completely different world from the chaotic markets of Marrakech. This pedestrian-only street has several high-end boutiques dealing in a variety of clothing, jewellery, accessories and beauty products from some of the most popular brands in the world.

M Avenue

M Avenue. Photo/ SCC – LSGI. 

There are almost 100 shops in M Avenue ensuring everyone gets what they need. If you feel like taking a break from shopping, you can relax at one of the avenue’s high-end restaurants and enjoy Morocco’s finest meals prepared by the best cooks.

2. Gateway Theatre of Shopping – South Africa 

One of the largest shopping malls on the continent, Gateway Theatre of Shopping is one of the places to visit if you want to do luxury shopping in Africa. The mall has over 380 stores bringing you the latest fashion trends, from iconic brands to unique boutiques, all under one roof.

Gateway Theatre of Shopping

Gateway Theatre of Shopping. Photo/ Issuu.

On top of that, Gateway is also an entertainment haven boasting 18 movie theatres, a theme park, a playhouse, two 3D cinemas, 3 flow riders and an indoor fun flair. The mall, which is modelled after the famous Mall of America, receives more than two million visitors ever month.

3. Sandton City – South Africa 

When top fashion brands globally want to set up a shop in Africa, it is South Africa’s Sandton City that they look to. Located in Johannesburg, Sandton City is Africa’s most iconic shopping centre that embodies all the glamour of world-class shopping and leisure. Over 367 coveted brands, including Louis Vuitton, Gucci, Giorgio Armani, Prada and Patek Philippe can be found in the prestigious setting

4. Village Market – Kenya

The Village Market

Village Market is one of the places to do luxury shopping in Africa. Photo/ Business Daily.

Located in the affluent Gigiri district in Kenya’s capital Nairobi, Village Market is the largest shopping and entertainment complex in East Africa. It is a favourite spot for individuals who want to purchase luxury items in the same setting and also have fun.

Villager Market accommodates over 250 stores and has a prayer area, Baby Room for nursing mothers and handicap accessible restrooms. It is usually open everyday from 7 am to 11 pm.

5. Alara – Nigeria 

You can’t talk about luxury shopping in Africa without Alara. Situated in Victoria Island, Alara is a luxury concept store promoting emerging talent and establishing a new creative hub in Lagos. It is West Africa’s first fashion luxury and lifestyle concept store and is known for appreciating art collectables such as fashion, furniture, textiles and sculpture. Alara was founded by Reni Folawiyo, a Nigerian lawyer turned businesswoman and fashion entrepreneur.

Luxury shopping in Africa

Alara. Photo/ NOK by Alara.

Which Is the Best Country to Shop for Luxury Goods?

According to our research on the internet, 23% of luxury companies in the top 100 are based in Italy. Some of the most iconic brands in the fashion world with roots in Italy include Gucci and Versace, and they play a significant role in cementing the country’s position as the epicenter of luxury.

What Is the Best Place to Shop Luxury?

  • Rodeo Drive (Beverly Hills, California)
  • Champs Elysees (Paris)
  • Fifth Avenue (New York)
  • Via Montenapoleone (Milan, Italy)
  • Bond Street (London)
  • Orchard Road (Singapore)
  • Central (Hong Kong)
  • Tretyakovsky Proezd (Moscow)

What Is the Size of the Luxury Market in Africa?

According to, the Luxury Goods market in Africa is projected to generate a revenue of $5.82 billion in 2024 alone.

What Are the Luxury Brands in South Africa?

Below are the top luxury brands in South Africa by resale value from the top:

  • Rolex
  • Cartier
  • Chanel
  • Hermes
  • Louis Vuitton
  • Dior
  • Balenciaga
  • Gucci
  • Bulgari
  • Christian Louboutin
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About the author

Avatar of Abraham Odhiambo

Abraham Odhiambo

Abraham Odhiambo is a writer with interests in nature, travel, African safari and sports. I'm pursuing a bachelor's degree in Media and Communication at Egerton University.

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