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Nairobi’s five-star Safari Park Hotel’s new business model to beat coronavirus

Nairobi’s five-star Safari Park Hotel’s new business model to beat coronavirus
Written by See Africa Today
When coronavirus pandemic struck, every establishment in the hotel industry was left reeling in losses which forced some big names in the Kenyan hotel industry to close shop after decades of services in Kenya.
This has left hundreds of distressed workers jobless, pondering their next move after the coronavirus wave.
However, for Safari Park Hotel, a five-star joint in Kenya’s capital Nairobi, it has taken a painful lesson for it to devise a new way to jump back to business even as the pandemic ravages the country.
With the tough measures set by the Ministry of Health for hoteliers, it is almost impossible to get back to where they once were before the pandemic but Safari Park has devised a new way to keep in touch with its clients and get new ones too.
The hotel is has turned to take online orders through its restaurants.
Chiyo Restaurant, Safari Park’s home of authentic Korean and Japanese cuisine has seen a surge in orders since the new business model was rolled out by the management.
Chiyo is popularly known for cuisines like Samgyeopsal, beef bulgogi, Korean barbecue, seafood jjampong, galbi-tang sushi and sashimi.
The orders are then delivered to the client. All this is at a discounted price to encourage more orders, retain the client and get new ones according to Mercy Muhindi, the public relations assistant at Safari Park Hotel.
To franchise the business, Safari Park Hotel has opened a fast food outlet at the busy Garden City Mall where those who love chicken and Korean chicken can easily get it without having to go to the hotel itself.
“For the chicken lovers, we also have a fast food outlet, Koreana Chicken located at Garden City Mall that offers Korean-style chicken,” Muhindi told Business Daily recently.
Even as it moves to meet the high demand of online orders, Safari Park is still offering Sit-in dining as well as room services whilst adhering to guidelines issued by the government in taming the spread of coronavirus.
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