Let’s travel together.

Kenya Tourism Board names marathoner Eliud Kipchoge Kenya’s tourism ambassador

World marathoner champion Eliud Kipchoge now Kenya's tourism ambassador

0

Eliud Kipchoge, Kenya’s world marathon holder is the new tourism ambassador for Kenya.

On Thursday, Kenya Tourism Board (KTB) CEO Dr Betty Raider said Kenya’s sporting glory is key in marketing the country’s tourism offerings.

As such, she added, the board settled on Kipchoge who is a household name across the globe, thanks to his marathon record the recent one being INEOS challenge held on October 12, 2019, where he set a new record of running a marathon in 1:59:40.

“Kenya is well known as the home of champions hence sports form part of our strategy to popularise the country’s tourism offering.

“As a board, we have invested in locally hosted sporting events like the Magical Kenya Open, the World Rally Championship and World Athletics Championships, among others through sponsorship. Now we turn our attention to events held on the global stage that Kenyans excel in and there is no better collaboration than with Kenya’s marathoners,” stated Dr Radier in a statement.

Kipchoge moments after described being a Kenyan “as beautiful” adding that he is ready to take up the job and people Kenyan a top tourism destination.

“Being Kenyan is a very beautiful thing. I am passionate and love my country dearly, and it is an honour to be working with KTB on projects geared towards propelling Kenya as a preferred tourist destination globally. Kenya has a lot to offer,” Kipchoge heartily remarked.

With the INEOS challenge, Kipchoge became the world’s greatest marathoner to have ever lived. His tagline “no human is limited” has served as an inspiration for scores not just in Kenya but across the whole world.

Since the start of his career in athleticism, he has bagged 12 victories out of 13. He still holds the world marathon champion title after a record of 2:01:39.

His new position comes in the steps of a spirited campaign by the Tourism Ministry led by Najib Balala to bring back the country’s tourism to where it was before COVID-19 pandemic.

Kenya has announced reduced park entry fees through to June 2020 as a way to encourage more tourist to visit the parks even as COVID-19 pandemic continues.

Read more:

Good News For Hotel Operators As State Launches Sh10 Billion Credit Scheme

#seeafricatoday

Facebook Comments

- Advertisement -

- Advertisement -

Leave A Reply

Your email address will not be published.

Subscribe to our Weekly Newsletter
Join Our Newsletter
Subscribe
Give it a try, you can unsubscribe anytime.
close-link

To help personalize content, tailor and measure adverts, this site uses cookies as described in our Privacy Policy. By clicking on/or navigating the site, you agree to allow us to collect information through cookies. You can change your cookie settings at any time.

Cookie settings

Below you can choose which kind of cookies you allow on this website. Click on the "Save cookie settings" button to apply your choice.

FunctionalOur website uses functional cookies. These cookies are necessary to let our website work.

AnalyticalOur website uses analytical cookies to make it possible to analyze our website and optimize for the purpose of a.o. the usability.

Social mediaOur website places social media cookies to show you 3rd party content like YouTube and FaceBook. These cookies may track your personal data.

AdvertisingOur website places advertising cookies to show you 3rd party advertisements based on your interests. These cookies may track your personal data.

OtherOur website places 3rd party cookies from other 3rd party services which aren't Analytical, Social media or Advertising.