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Kenya Named World’s Leading Safari Destination For The Sixth Time

Kenya Named World’s Leading Safari Destination For The Sixth Time
Written by See Africa Today

With the latest award, Kenya has made history in clinching the prestigious award for the sixth time and counting. Since 2013, Kenya has retained the status of being the World’s Leading Safari Destination.

Kenya Win World’s Leading Safari destination

The beauty that Kenya oozes continues to take the world by storm day in day out.

Now, it has been named the World’s Leading Safari Destination by the Worlds Travel Awards. This puts Kenya at the top of Africa’s tourism map.

Kenya was prestigiously named during the 27th Annual World Travel Awards Grand Final 2020. The annual event is held to appreciate and honour global tourism and travel.

With the latest award, Kenya has made history in clinching the prestigious award for the sixth time and counting. Since 2013, Kenya has retained the status of being the World’s Leading Safari Destination.

With the new award, Kenya Tourism Board Chairman Jimi Kariuki said despite the COVID-19 pandemic, Kenya has made a name for itself in the global tourism sector.

“This victory is an endorsement of the destination known as home of authentic African Safari. Without a doubt this is a well-deserved win, and we can only get better,” he said.

Kariuki pledged that KTB will work harder in ensuring that Kenya’s wildlife sector remains safeguarded at all times for the sake of generations to come.

“We shall continue with our commitment towards preserving the unique wildlife heritage bestowed to our country for the sake of generations to come,” the KTB chairman stated.

KTB remarked that as the country ushers in a new year amid COVID-19 wave, the sole purpose for the boars will be to help the sector make full recovery.

“Globally Kenya is acknowledged as one of the best in tourism offering. As we head into the New Year, ours will be to build on this to ensure that Kenya’s tourism Industry recovers even better than it was before” he said.

Also read: Kenya Announces E-Visa Services Starting January 2021

The award according to Dr Betty Radier, KTB’s CEO is timely and it helps market Kenya as a global destination.

She opined that the award is a great motivator for the industry which has taken a beating in the last nine months due to coronavirus pandemic

“This is yet another great achievement for the destination this year because it provides a great sense of the industry. These awards will be important because they will help us in profiling the destination going forward. This is also a motivator for us to keep on improving our offerings in other areas like Beach and experiences,’’ she stated.

In early November, the World Travel Association named Kenya as Africa’s 2020 leading tourist destination.

Also read: WTA Names Kenya Africa’s Top Tourist Destination In 2020

In the World Travel Awards which were also presented, Kenyan Tourism Board (KTB) was named the best tourism board in the continent.

Destination Kenya scooped an award in the category of Africa’s leading destination management company 2020 while Nairobi was named Africa’s Leading Business Travel Destination’, and Kenyatta International Convention Centre (K.I.C.C) collected ‘Africa’s Leading Meetings & Conference Centre’.

KTB Chair said the awards were a representation of a vibrant tourism sector in the country.

“This is a big encouragement to everybody in the tourism sector and shows that even as we go through this difficult time, Kenya still remains the top destination in Africa.

“We shall continue to improve our tourism products and to showcase our diverse offerings globally so that we remain ready for take-off once travel resumes fully,” Kariuki said.

“I take this opportunity to congratulate all the Kenyan winners including KTB which won Africa’s leading tourist Board. We shall continue with our efforts to see that Kenya is always at the top in tourism offering,” he added.

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